$100M Naples hotel project brings two brands under one roof

Construction has started on a 290-room hotel that will bring two Hilton flags together under one roof in Naples. The hotel is being built at 870 Goodlette-Frank Road in The Commons Professional Park and when complete will be a shared by Homewood Suites by Hilton and Tru by Hilton. A spokesperson for the developer, Massachusetts-based AAM 15 Management, says the project cost is $100 million. According to a statement, Homewood Suites will have 170 “upscale” guest rooms with kitchens and living spaces suited for families, business travelers and long-term stays. Tru will have 120 guest rooms for shorter stays with “efficient layouts and accessible price points.” The eight-story hotel will have indoor and outdoor bar areas, a fitness center, meeting space and a restaurant serving breakfast, lunch and dinner. The goal of the dual-branded property, the statement says, is to “bring two distinct guest experiences” to the single space.

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