A gymgoer’s guide to protein consumption, led by UW expert, students

Ask a University of Wisconsin gymgoer what their diet goals are, and one macromolecule in particular will likely keep coming up in conversation. It is protein, and the hyper-consumption of it is all the rage across social media and other outlets. The high-protein diet isn’t a new craze, according to Associate Professor of Kinesiology and Population Health Sciences, Nathaniel Jenkins. Social media can make the trend appear new because of its widespread capabilities, but in reality, it is a continuation of a long-term trend, Jenkins said. Social media, specifically, is a source of information for many individuals, and holds both correct and incorrect information regarding nutrition. The recommended dietary allowance for sedentary adults in the U.S. is 0.8 grams of protein per kilogram of body weight per day to prevent deficiency, according to Jenkins.

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