Aspen Landscapers Let the Bots Do the Paperwork so the Crew Stays on the Lawn

About a year ago, Jeff Margulies began “tickling the bots” — not on social media, but inside the software that runs his Aspen landscaping company. The owner of Good Earth Landscaping and Maintenance says he has deployed Claude-based artificial intelligence across roughly a dozen initiatives in his business, all aimed at one goal: letting machines handle the grunt work so his 60-to-70-person crew can stay focused on the yard. “When you have 60 or 70 people running around, you really need to make sure everyone’s aligned, you’re aware of issues early enough to correct for them and you make sure everyone’s rowing in the same direction,” said Margulies, 41, who bought into the Roaring Fork Valley company in 2018 after a career in finance. Under his leadership, Good Earth has grown by a factor of six. The bots live inside the software Margulies leans on AI add-ons built into Aspire, the schedule and field-management software widely used in the landscape trade.

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