Aspen saw visitation increase this September over last

The Aspen Resort Chamber Association released its October 2026 Destination Marketing Report on Friday, with data on visitor traffic at information centers, lodging occupancy and airport passenger data throughout September. According to Aspen City Council Member Sam Rose, ACRA’s destination marking reports are important for providing essential insight into Aspen’s visitation trends that impact the local economy. “This information helps inform our economic outlook, expectations for future tourism numbers and budget planning,” Rose told The Aspen Times. He added, “visitation is essential to Aspen’s economy and way of life.” ACRA’s four visitor information centers experienced a 36.2% increase in traffic this September compared to September 2025, and staff assisted 14,411 individuals, according to the report. Daily counts ranged from approximately 60 to 160 visitors a day.

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