Beef demand is still strong in spite of higher prices

Beef consumption and consumer demand have varied over the years, due to multiple factors, but is stronger today than it was a few years ago. There is a lot of optimism in the beef industry today, according to Deb Thummel.She has been involved with cattle all her life and has held leadership positions in the Missouri Cattlemen’s Association. She grew up on a dairy farm in Iowa, married Jeff Thummel in 1988, and joined his family’s farm—with beef and row crops. Today, their farms are in Missouri and southern Iowa, raising Angus cattle and growing corn and soybeans. “My husband Jeff and I are farmer-ranchers. We have operations that touch every segment of the beef industry from commercial cow-calf and registered seed stock to backgrounding home raised and purchased calves, grain finishing cattle, and selling direct to the consumer,” she says.The beef industry in this country has many facets; consumers have many choices—grass-fed, grain fed, all natural, etc.

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