Bryce McCloud Brings Live Letterpress Printing to The Truth

Bryce McCloud and Courtney Cochran Photo: Angelina Castillo Letterpress printing was invented in the 15th century by Johannes Gutenberg, and its ancestor movable type originated much earlier in China around 1040. But what’s happening over at The Truth, Live Nation’s new music venue in Wedgewood-Houston, may be a first for the time-honored art.Every time there’s a show at The Truth, artist Bryce McCloud uses a vintage letterpress to make prints of the set list for the night’s show as it happens. Concertgoers can watch the art being made in the custom-designed Set List Studio on the venue’s second floor. “We wanted to take a very iconic part of Nashville’s history, a really amazing art form, and make it our own, and have it mean something for the future of this venue,” says Mietra Beyer, head of brand and experience development Blueprint Studio, Live Nation’s in-house design team. “We were trying to create something new that really is iconic for The Truth.

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