Disney (DIS) hires Adobe (ADBE) to build private AI models after its OpenAI deal fell apart

Key points What Adobe will build for Disney Why Disney's OpenAI deal fell apart What Disney says about Imagineering jobs The Walt Disney Company (DIS) has hired Adobe (ADBE) to build generative AI models trained on Disney's own characters, settings, and visual styles. The two companies announced a multi-year alliance on November 9 at Adobe MAX, Adobe's yearly creativity conference. The models will be private and proprietary to Disney, Reuters reported. The deal comes about eight months after Disney's last big AI partnership, with OpenAI, fell apart. Neither company put a dollar figure on the Adobe deal. What will Adobe build for Disney? The models run on Adobe Firefly Foundry, a service where Adobe works with one company to build AI models trained on that company's own material.

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