Fox’s Mulvihill: NFL gains impressive; Bears, Rams gaining

With average NFL viewership up 2% after Week 9, Mike Mulvihill, Fox Sports’ President of Insights & Analytics, notes that if the gains hold, “it’ll be more impressive than last year when the league was smashing records with a big assist from Nielsen’s big data.” Mulvihill noted on X, “No such tailwind this season. If there’s growth this year it’s real.”Mulvihill also noted the fastest growing NFL team in local ratings this season “might surprise” fans. “It’s the RAMS in an absolute runaway,” he wrote on X. “Rams viewership in Los Angeles is up an incredible +86% so far this season. Raiders are a very distant second at +34%.”But in terms of sheer viewers, that title belongs to the Bears this season, as the club sits atop a competitive NFC North landscape. “Bears ratings are up +16% in Chicago this year. But if you change the question to: what city has the *most people* watching the local team? It’s Chicago. That framing obviously favors bigger markets.

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