Guest commentary: What entrepreneurship teaches us about risk, responsibility and reinvention

By Steven Fishoff There comes a time in many people’s lives when they face a choice: remain where they are comfortable or take a chance on something they believe in. For me, that moment came when I left an established career in New York and moved my family to Southern California. My daughter was just six months old. I was leaving behind the familiarity of an industry I understood, professional relationships I had developed and the security that comes with knowing your surroundings. I wasn’t leaving because I lacked opportunities. I was leaving because I wanted to create one. After years of working in the apparel industry, including managing a dress division, I decided to pursue something different: building a business of my own. That decision eventually led to the creation of Jenna Ashley Inc. What I learned along the way has shaped how I think about entrepreneurship, responsibility and the importance of continuing to move forward.

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