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James Norton plays a 'shredded Santa' by wearing nothing but a towel in new Christmas ad
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Source: Out
With Christmas 2026 just six weeks away, a new British advertising campaign is putting a sexy spin on Santa Claus that will be unrecognizable to anyone who's expecting the traditional "chubby and plump, right jolly old elf." In "The Home of Christmas" commercial for Mark & Spencer stores, British actor James Horton — best known for his role as Lord Ormond Hightower in HBO Max's House of the Dragon — plays a millennial Santa who shaves off his beard and decides to see what the holiday is like for all of us who live beyond the North Pole. Norton's St. Nick is a youthful version of the celebrated Christmas icon, who realizes, "I've never actually experienced Christmas," he tells Mrs. C, played by Lucy Punch.
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