Kickstarter campaign underway to ripen juice venture

SUBMITTED BY SSI FARMLAND TRUST What if thousands of pounds of apples that would otherwise go to waste could help fund a more resilient local food system? That’s the idea behind Salt Spring Squeeze, a new social enterprise launched by the Salt Spring Island Farmland Trust. By transforming surplus apples into a shelf-stable, locally produced juice, the organization is developing an innovative way to generate revenue for its community food rescue and distribution program. The Farmland Trust is taking another unconventional step: launching a Kickstarter campaign to bring its first commercial batch of juice to market. The crowdfunding initiative invites islanders and supporters farther afield to become early backers of a venture that aims to turn an overlooked local resource into a lasting investment in food security.

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