Local father-daughter duo continues family legacy of cheese

Vincenzo Giordano never expected to get into the cheese business. It was basically second nature to love dairy growing up around farmers and cheesemakers in Rionero in Vulture, a historic hilltop town in the Italian region of Basilicata. Yet what started as a fun passion project grew into a beloved community staple. “I’ve always been interested in the variety of cheeses that Europe has, and when I started 27 years ago, I noticed there was a lack of that kind of cheese in this country,” he said. “So, I decided to embark on an adventure.” Giordano European Cheese Shop is a fundamental part of the Rochester Public Market, a small storefront nestled beside well-loved restaurant Fiorella, providing European cheese and specialty products since 1999. A typical Saturday for Vincenzo starts around 5:30 a.m.

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