Mercado: Marketing exec weighs in on small biz incorporating AI

In this line of work, I meet a lot of interesting people every day and I am particularly excited to share some of the highlights from my conversation with Connor Abrams, a marketing executive from Thousand Oaks who has worked with some big brands — including Kelley Blue Book, Warner Bros. and Amgen — and to share his thoughts on how and why small businesses should be incorporating AI where they can. He said it is “a huge advantage” for small businesses today, starting from scratch, that they have access to AI. “I know how to run campaigns on programmatic platforms and Meta. But with the right instructions, I can use AI to build tools that automate parts of that work,” Abrams said. He gave the example of an automotive business trying to figure out its competition. He said a bot could do research to find potential customers, build a plan for society, hire a third-party videographer, all while the owner of the shop keeps his focus on taking care of the cars.

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