Nas, Lauryn Hill, Wyclef Jean, Busta Rhymes, Erick the Architect, and more fuse hip-hop and comics before new releases

The world of hip-hop and comic books collided at the Mass Appeal booth in the Whatnot Liveplex at this year’s New York Comic Con. Genre legends, including Erick the Architect, Busta Rhymes, Lauryn Hill, Wyclef Jean, and label head Nas, were onsite at the Javits Center in Manhattan throughout the weekend to meet fans, promote upcoming works, and deliver special impromptu performances to fans and attendees in the middle of the show floor of one of the biggest conventions in history. This year’s Con celebrated its 20th anniversary of bringing together fans of comics, anime, film, and television in the Big Apple. More than 250,000 fans showed up, many in costume, to shop industry exclusives, attend panels, and meet some of the biggest celebrities in fandom. Mass Appeal was founded by legendary rapper Nas in 2014. The label, which features releases from artists like Slick Rick and Ghostface Killah, expanded into the realm of comic books with limited releases and exclusive collaborations.

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