New Yamaha President Strikes a Different Chord

After 41 years with Yamaha Corp., Seiichi Yamaguchi is bringing a new organizational structure to the musical instrument maker’s U.S. operations. Yamaguchi became president of Yamaha Corp. of America (YCA) in April, succeeding former president Tom Sumner, who retired in September. One of his first moves was to reorganize the business into four product-focused divisions to align the subsidiary more closely with its Japanese parent as the company adapts to an increasingly global business. The restructuring is intended to improve efficiency and communication between the two operations, particularly around product development and distribution. “If we look completely different and function completely different than how our parent company does, it adds an extra degree of difficulty,” Yamaguchi told the Business Journal. The new divisions are organized around Yamaha Corp. of America’s core product segments: piano, guitar, band and orchestral, and digital music instruments.

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