Oklahoma Entrepreneur Shows No Sweat and Dives Into the ‘Shark Tank’

Jim Huffman grew up in Oklahoma before building a career in marketing and eventually taking a chance on a struggling apparel brand. Now, the CEO is preparing for an appearance on ABC’s Shark Tank in front of a national audience. Huffman founded GrowthHit, a growth marketing agency, where he worked with a variety of brands and developed an interest in owning a business of his own. When he was introduced to Neat Apparel, he saw an opportunity to combine his marketing experience with a product he believed in. Around 2024, Huffman and his team invested approximately $50,000 into the brand, along with the time and effort needed to grow the business. Having grown up in Oklahoma, Huffman was familiar with the hot summer temperatures that made the product appealing. He recalled mowing lawns as a kid and thought about how useful a shirt designed to hide sweat could have been. “If I have learned anything, the key to marketing is having a product that actually works,” said Huffman.

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