OpenAI Invites Brands to Set Up Shop Inside ChatGPT — The New Storefront of the AI Era

For two decades, the first stop on the road to a customer was Google — brands fought tooth and nail for a spot near the top of the search results page. But the ground has shifted. The place where people go to find answers, compare products, and decide what to buy is increasingly not a search engine at all. It’s a chat window. And this week, OpenAI gave brands an official way to set up shop inside it. On Monday, OpenAI introduced Businesses in ChatGPT, a beta hub where companies can claim a verified profile, see how often the assistant mentions them, and deploy a personalized AI agent that answers buyer questions directly — all inside the same interface millions of people use every day. A verified profile, a dashboard, and a storefront agent The idea is straightforward: give brands the visibility tools they once had on Google, but built for the era of AI assistants. Under the new system, businesses can claim a verified profile at no cost.

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