Our subscription rates are increasing. Here’s why

We don’t know of many businesses that announce when their prices are increasing. Usually it just happens and then customers decide whether to keep paying. Take restaurants, for example. You sit down at a table, pick up the menu and maybe you notice, maybe you don’t. Maybe one day you see the $12 meal you remember is now $18 or $20. And you probably go ahead and order it because, well, you’re hungry, you value the experience of eating that meal and you choke down the price. One local pizza place’s prices have almost doubled since 2019 – we remember buying pizza there for $12 when we first bought the Plaindealer. But it’s not like they announced they were inching up the prices over the past seven years and explained the cost of cheese or pepperoni. The trash company’s bill just keeps increasing. Prices are changing so fast for groceries that some markets have digital price tags that can be adjusted quickly. It seems like everything is getting more expensive, doesn’t it?

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