Paul Altieri’s “Not For Sale” Chronicles One of the Great Private Vintage Rolex Collections

A new book, to be officially announced tomorrow (Oct. 16), is likely to draw considerable interest from watch collectors, and Rolex enthusiasts in particular. Its 344 hardcover pages offer an unusually intimate view of one of the more significant private collections of vintage references. Titled Not For Sale, the hefty coffee-table volume presents 134 vintage Rolex watches from the collection of Paul Altieri, founder and CEO of Bob’s Watches. The selection is only a portion of his holdings, but it is a considered one. The watches featured are valued at approximately $10 million, and each was chosen for its rarity, unusual details, provenance or the story behind its acquisition. While demand for previously owned timepieces from all high-end makers has soared over the past decade, Rolex remains one of the world’s most sought-after brands. Certain rare vintage models can command hundreds of thousands of dollars, even millions, at auction.

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