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SERHANT. Expands to Utah, Launching in Park City and Salt Lake City

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Source: RISMedia

Published November 10, 2026

AI-tech firm SERHANT. has announced the launch of SERHANT. Utah, bringing its proprietary AI platform, S.MPLE, and the largest media reach in real estate to Salt Lake City and Park City. According to a release, SERHANT. Utah opens with more than 40 agents from firms including Berkshire Hathaway HomeServices, Engel & Völkers, Real, Sotheby’s International Realty, and Windermere Real Estate, who together have closed $700 million in sales over the past 12 months. Utah marks the firm’s sixth new market across the U.S. in 2026, following launches in Massachusetts, California, Texas, Colorado and Illinois earlier this year, and brings SERHANT.’s national footprint to 21 states. Founded by Ryan Serhant, star and executive producer of Netflix’s hit series Owning Manhattan, SERHANT. has more than 11 million followers across social channels, making it the most followed real estate brand in the world. Every SERHANT.

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