Shopping small adds up to big impact for local businesses

Shopping at locally-owned businesses not only impacts the stores that customers support, but the act also reaches across communities. Shopping at locally-owned businesses not only impacts the stores that customers support, but the act also reaches across communities. That’s what Milledgeville-Baldwin County Chamber of Commerce President & CEO Kara Lassiter believes. “I believe that it’s important to shop local to keep our dollars here locally,” said Lassiter. Purchasing locally also adds up. Every local purchase increases the likelihood that dollars stay local by two to three times compared to shopping at a big box retailer, said Lassiter. For every dollar spent, an estimated 68 cents stays in the local community. There are more ways to shop now than ever before, but there is more than one way to support local businesses, particularly during the holiday shopping season. Gift cards are a great option.

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