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UMO to host ‘Mr. Super Bowl’ Jim Steeg for first signing of new book

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Source: Mount Olive Tribune

MOUNT OLIVE – For 26 years, Jim Steeg was the person responsible for making the Super Bowl work. On Tuesday, December 1, he will share the stories behind that work at the University of Mount Olive. Steeg has been an integral part of the Sports Management Speaker Series over the years, and UMO is excited to welcome him back. Steeg, the former head of the NFL’s Special Events Department known as “Mr. Super Bowl,” will speak at 12:30 p.m. in Southern Bank Auditorium as part of the UMO Sports Management Speaker Series. The program is the first book signing for his new book, “SUPER! Untold Stories of the Super Bowl,” written with Jill Lieber Steeg. UMO Professor and Program Director of Sports Management, coordinated this event and will moderate the discussion. Steeg began his career in 1975 as business manager of the Miami Dolphins. In 1979, he joined the NFL league office to lead the first special events department in sports.

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