Weekly Sports Column: UC Athletics, stop filling my inbox and start filling the stands

The student section of the University of Cincinnati's Nippert Stadium on Nov. 11, 2026. Tavish Sweeney | Chief Photographer The University of Cincinnati's athletics department has an email problem, and blowing up my inbox won't get me to a game. If UC Athletics is trying to get more students into the stands, it might want to rethink its approach.My inbox is constantly filled with promotions for upcoming games, ticket information and reminders to show up and support the Bearcats. While I understand the goal, at some point, the messages start to blend together. When every email is asking me to attend something, I'm less likely to pay attention to any of them.The issue isn't necessarily that students don't know when games are happening. It's whether they're being given a reason to care enough to attend.College students already receive dozens of emails a day from professors, university departments, student organizations and campus offices.

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